Red Bull Launches Total Zero

Red Bull Removes the Weight

Red Bull has had some challanges in recent years in the UK as volumes have softened. Red Bull and Cola was not the success that was hoped, but Sugar Free has done better. The brand is still very strong, but its strength can be its weakness. The perception of high calorie, high sugar and high carbs can restrict people drinking lots of cans.

Red Bull  is to launch Total Zero in the US which offers drinkers zero calorie, zero carb, and zero sugar. This launch looks set to be a real winner for Red Bull, as it will automatically appeal to a wider audience, as well as steal volume from Coke Zero. I am sure I will see it in UK bars very soon. Red Bull Total Zero and Bacardi maybe bar called again as a Bat and Bull, as it was ten years ago.