chivas regal
Chivas Regal
Although Chivas Brothers can trace their roots back to 1801 and the opening of a grocery store in Aberdeen, the company’s crowning glory, Chivas Regal, the renowned blended Scotch whisky was only first produced almost a century later. It was designed as a blend of Chivas Brothers’ most aged scotch whisky and aimed specifically at the US where the economy was booming and demand for luxury goods at an all time high.
12 November 2012
The Whisky Shop Opens in Piccadilly
The West End of London is teaming with fashion industry Flagship Stores from Gucci to Fred Perry to Puma to Louis Vuitton, to name a few…
6 September 2012
Chivas Regal Launch a Super Club Brand
A New Pack Will this catch on do you think? In many parts of the world and some London clubs the ordering of a bottle of Vodka or Champagne to share among friends is common place. On many occasion these are not the standard 70cl but Magnums of 1.5litres. Now this trend has not really [...]
19 August 2012
Chivas Regal and Tea Vicar
Tea Used to be Sacred I have written before about the growing trend of using teas as mixers with Spirits, and one of the biggest brands in the industry is now getting behind the trend. First it was the Gin category, and now it is blended Scotch Whisky. After the summer madness of Pimms, rose [...]
1 April 2012
Chivas Royal Salute Diamond Jubilee Bottle
A Royal Tribute That great Royal brand Chivas Brothers have just launched their limited edition Royal Salute Diamond Jubilee bottle. The 21yr Old Scotch will be available to buy until the end of the Jubilee celebrations. Chivas Royal Salute has had an association with the British monarchy since Queen Elizabeth II coronation in 1953. Such [...]
19 December 2011
Vivienne Westwood and Chivas Regal get together again
We have spoken many times about the Chivas Regal collaboration with Vivienne Westwood during 2010 and 2011 and it has done so well the brand has brought it back for January 2012…





