Liqueurs
Liqueurs are a catch all for a very wide range of amazing brands. Some are sweet and some are bitter. A liqueur must have at least a 15% abv and will have flavour additions, creames or colourings. Many liqueurs were developed to compliment classic spirits categories such as Rum in cocktails. Others were created for medicinal reasons, or others as aperitifs to clean the mouth before a meal.
Explore
Sprizzato is Launched into the UK
There are some weird and wonderful brand and cocktail developments happening in the liqueur category…
Jagermeister Kill Jagerbomb
I read the announcement about the new Jagermeister ad campaign this Christmas, and then I read about the Marketing Manager’s comments…
Agwa de Bolivia End of Days Party
For those historians among you, you will be well aware that the end of the Mayan calendar is one the 21st of December. Some people believe that the reason the calendar stops is that the world will not continue on the 22nd…
Agwa de Bolivia Mayan Mystery
The drinks industry never ceases to surprise me with the richness of the brands it creates. At times it is a real struggle to keep up with all the innovation, so when out of the blue…
St Remy a la Creme Goes into Battle
Wow Remy Cointreau are brave, they are taking Baileys head on with the launch of St-Rémy à la Crème…









