Jack Daniels

Jack Daniels does not launch new products that often, but when it does they are truly great. Their latest release is called Jack Daniels White Rabbit…

It’s My Birthday Well it is the battle of the big boys this September with Mr Jack going head to head against Mr Guinness. Jack Daniels Tennessee Whiskey have successfully created Jacks Birthday throughout the whole month of September. For those who know the story, Jack’s birth certificate was lost in a courthouse fire, so [...]

A Sweeter Tooth I wrote about the really successful Jack Daniels brand extension called Tennessee Honey, that was launched last year in the USA. Well, at last it has landed on our shores in the UK. It was the fastest growing Spirit in the US last year, and will be supported by a strong marketing [...]

Don’t You Love Jack There are brands out there who throw their weight about because of their size, and are berated as bullies, and there are those that are so polite that their consumers adore them for it. Jack Daniels wrote to Patrick Wensink about the front cover of his new novel, Broken Piano For [...]

Welsh Herbal Recipes What about this for a cracking story. According to a Welsh businessman, the secret Jack Daniels recipe was written in Welsh in 1853 by his great-great-grandmother in a book of herbal remedies. He goes onto to claim that his great-great-uncle, John ‘Jack the Lad’ Daniels, travelled to Lynchburg, Tennessee around the same [...]